What were you doing at 6 years old? Playing with Polly Pocket? Digging up worms in the garden? Well, be warned – this kid could make you feel like a bit of an underachiever.
You see, in the space of just a year, a young boy by the name of Ryan has earned over 11 MILLION dollars pre-tax through his Youtube channel.
How on earth did he do that, you ask? By putting out top-quality reviews of toys and sweets. I mean, it’s a young kid’s dream come true, surely!
Ryan puts out super-cute reviews of new toys on the market, and is filmed by his mom and dad, who provide him with new stuff to review each week. He has had literally billions of views on his channel, which has 10 million subscribers.
As well as the product reviews, he also films fun stuff like nerf wars with his dad:
Ryan’s channel started in 2015, when Ryan was just 3 years old, and was something that he and his parents just did for fun. Then, in Summer 2015, one of his videos went viral, and he has gone from strength to strength ever since.
The channel was all Ryan’s idea, and it first took his parents by surprise when he brought it up.
“Ryan was watching a lot of toy review channels — some of his favourites are EvanTubeHD and Hulyan Maya — because they used to make a lot of videos about Thomas the Tank Engine, and Ryan was super into Thomas,” she said.
“One day, he asked me, ‘How come I’m not on YouTube when all the other kids are?’ So we just decided — yeah, we can do that. Then, we took him to the store to get his very first toy — I think it was a Lego train set — and it all started from there.”
After a while of running the channel, advertising revenue from the channel started to trickle in, and soon Ryan’s mom ended up quitting her job, which was teaching at a local school, to focus on the channel full-time. It was a gamble that has paid off incredible dividends, with the channel generating $11 million in revenue this year alone.
Amazingly, Ryan is only the 8th highest-earning YouTuber of 2017, according to Forbes. Number one on the list is Daniel Middleton, known by his YouTube handle DanTDM, who earned over $16 million this year.
Most YouTubers earn their money through advertising on their channel – YouTube runs relevant ads before their videos play, which third parties pay them for. The YouTubers then get a small fee for every ad that runs. If you were to break it down per single view, it would probably be a fraction of a cent, but when you run a channel that gets hundreds of millions of views, it soon adds up!
Some of them also have crowdfunding accounts like Patreon, which is a platform where people who enjoy someone’s content can give them money on a monthly basis, and get certain perks in return, like exclusive content or merchandise.
It really is amazing how much money YouTubers can make these days. Especially when most of them used to pretty much do it for free in the early days! It’s a brave new world we’re living in.
Of course, Ryan’s successful channel won’t go on forever. He is still only 6, but in a few years he will probably get bored of playing with toys, as all kids do. His mom says that, as soon as Ryan doesn’t want to do it anymore, the channel will stop. All good things must come to end, but if you can make millions of bucks before they do, then all the better!
What do you think of Ryan’s channel? Do you or your kids subscribe? Let us know in the comments.